TikTok is introducing a updated setting that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This development comes amid a surge in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its network labeled as artificially created. Overall, in excess of 100 m media items are added to the app every day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI-generated videos they view by accessing the content preference feature in the platform and picking AI-made media. Additional categories that currently be controlled under the tool encompass politics, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to identify “realistic” artificially created content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will from now on attach an AI-generated tag to content made using its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is aimed to stop users from seeking to evade the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and organizations to produce informative material about responsible artificial intelligence. This project will support charitable organizations dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during controversy over plans to cut jobs for numerous review team members in Britain. TikTok is planning to reduce 439 jobs in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official clarified that people-led review would still have a role, but AI can shield workers by eliminating the most graphic content before it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
